We’ve all been there. We see a flyer on a street post inviting us to attend a town hall, only to realize that it happened last week. Or we made it to the event, but it was so crowded that the shy people at the back of the room, we didn’t feel confident enough to participate. All of this is gone when public engagement goes online.

The web is a great place for public engagement. But analyzing the growing amounts of data resulting from the increases in participation is discouraging some practitioners. Here’s how they can fight back.