05 Apr

Online civic engagement and the digital divide

Marcelo Bursztein Accessibility, Blog, Digital Divide, Online engagement, Public engagement Tags: , , 2 Comments

Governments are increasingly keen and open to listening to citizens through consultations and online civic engagement. A small set of data points by the Pew Research Center reminds us that while we are keen to include, the digital divide is still pretty much alive.

26 May

Improving the reach of public engagement

Marcelo Bursztein Online engagement, Public engagement, Social media, Uncategorized 0 Comments

A recent IAP2 event got me thinking about why not more people participate in public engagement opportunities. One of the topics discussed was what could be done to get more people to participate in public engagement? The assumption was that even though some people do participate, more could be done to make engagements more inclusive.

06 Mar

Why you shouldn’t run a public consultation on Facebook

Marcelo Bursztein Privacy, Public engagement, Social media 0 Comments

The role of social media in the recent Brexit and US Presidential votes has seen some of the most popular networks criticized for contributing to the polarization of thinking.

Facebook, Twitter, Instagram and other platforms are designed to show users more of what they want to see. It is this capacity what makes them incredibly profitable advertising businesses. A capacity that is augmented with every like, comment, follow and share that is fed back into the system to continually enhance its targeting capability.

06 Mar

Location tech lifts public engagement for transportation agencies

Marcelo Bursztein Transit, Transportation 0 Comments

With everyone using interactive maps on their smart phones all day every day, the public consultation implications for transportation agencies is clear. To truly engage an ‘always on’ public, you need to tap into mobile’s location-based capabilities.

Having location-aware content brings enormous benefit for interaction at the neighbourhood level. You can offer more targeted, contextual information to boost engagement and drive insight. Here are some examples of how location technology can be used to improve the online public participation in the real world.