The role of social media in the recent Brexit and US Presidential votes has seen some of the most popular networks criticized for contributing to the polarization of thinking.
Facebook, Twitter, Instagram and other platforms are designed to show users more of what they want to see. It is this capacity what makes them incredibly profitable advertising businesses. A capacity that is augmented with every like, comment, follow and share that is fed back into the system to continually enhance its targeting capability.
With everyone using interactive maps on their smart phones all day every day, the public consultation implications for transportation agencies is clear. To truly engage an ‘always on’ public, you need to tap into mobile’s location-based capabilities.
Having location-aware content brings enormous benefit for interaction at the neighbourhood level. You can offer more targeted, contextual information to boost engagement and drive insight. Here are some examples of how location technology can be used to improve the online public participation in the real world.